Search Engine Optimization: Five ways to increase website traffic

You have a website, now you want to start making money by selling your products and/or services? As an Internet Marketing Company, we specialize in search engine optimization services that will guarantee a major increase in volume and quality of website traffic from search engines via "organic" search results. Here are five ways to increase website traffic.


5. Pay-Per-Click (PPC) Advertisements - is a highly cost-effective way to attract cheap, targeted website traffic. It's simple: Create a PPC Ad and set your bid amount for each targeted keyword. Spend enough money and your PPC Ad will get top placement on search engine result pages (SERP). If someone is searching for the keyword or phrase on which you set a bid amount for and you have a well-written ad, you will get clicks the moment the ad is activated. Here are three popular PPC service websites:

• Google Adwords
  

• Yahoo Search Marketing

• MSN AdCenter
  

4. Register with Local Business Directories - there are several online local business directories that offer FREE business listings to market your website. Most of the provide you with the ability to add and customize your business listing. For example, Google Local Business allows you to customize your business listing on google map, add online coupons, store hours, payment options and provide the ability for customers to write reviews. They even have a robust reporting tools that shows you where and how users are finding our business. Here are several free local business directory websites:

• YellowPages.com

• Google Local Business Center

• Yahoo Local Business Directory

• Bing Local Business Directory

3. Reciprocal Link Exchange – Before search engine domination, websites relied on web-rings or link exchanges to generate traffic leads. Websites with similar themes would exchange links in the form of a banner or link to be displayed on the web page. Site browsing users would be able to click on the web-ring banner or link to navigate to another related web page. While the practice seems obsolete, link exchange is a fast and free way to generate more site traffic and help you organically optimize your site.

It is important to find link partners with themes or topics that are related to your website theme. This is definitely beneficial for two reasons: First, search engines will give higher value your site if you have relevant websites linking your your website. Second, links from topic-related websites will bring you highly targeted visitor traffic from them and help increase your own credibility.

The simplest way of doing it is to email another website owner and ask to do a link exchange.

2. Get out and be Social – There are thousands of free social media website available for your to market your company and its products/services. Social media websites, such as Facebook, LinkedIn, Twitter, Digg, del.icio.us, provide you with fast and effective way to communicate with millions of people. Each one has a unique advantage and can be used to communicate in different ways. It is important to understand your targeted audience and the social media websites that best communicate with them.


1. Don't forget about offline promotion – It is very common mistake to forget about offline promotion when you want to increase “online” traffic. If you have a business site, make sure the website address is listed on your business cards, letterhead and any other promotional handouts. If you run a mail/newsletter campaign let potential customers know about new content on your website.

Have a question or topic that you would like to see on this blog? Let us know and we will be happy to blog about it!